years out of the Connell School of Nursing, Connie-Lynn Krauza '98
(center) has become a spokesperson for her profession. If her face
seems familiar, it is because Krauza was chosen by Johnson & Johnson
Health Care Systems to participate in a $20 million public affairs
campaign aimed at attracting new nurses. Krauza has appeared in
TV commercials aired during prime-time shows including The West
Wing and the Super Bowl. Her image also appears on posters sent
to 20,000 high schools, clinics, and hospitals nationwide and on
Johnson & Johnson's discovernursing.com Web site.
Krauza is an intensive care nurse at Northern Westchester Hospital
Center in Mt. Kisco, New York. She was chosen in a search by the
ad agency DeVito Fitterman that was promoted among nurses at hospitals
in the New York metropolitan area. Four hundred nurses applied.
Krauza landed one of 21 spots.
The tryout, she says, "didn't feel like a Hollywood thing.
It was more like an interview." At a casting agency in Manhattan,
Krauza and a friend sat before a camera and answered questions from
a director: Why did you choose nursing? What do you like about it?
"What I probably relayed," says Krauza, "is that
I love nursing, I love being able to take care of people. I'm an
active person. I could not be in a cube in an office somewhere."
The commercial followed the same format and was unscripted, save
for four final words: "I am a nurse."
Krauza sees the need for more nurses, and she's had at least one
sign that the ad campaign may eventually make a difference. Recently,
she visited a kindergarten class, and when the teacher introduced
her as the nurse in the commercial, she says, "the kids looked
at me like I was a movie star."
Krauza, above center, in a Johnson & Johnson poster.